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Framing in the field: a case study
1FrameWorks Institute, Washington, D.C., USA.
New Directions for Youth Development
|January 19, 2010
Summary
Strategic Frame Analysis offers an evidence-based communication strategy for policy advocates. This approach enhances advocacy effectiveness for child and youth well-being, as demonstrated by the Kids Count Network.
Area of Science:
- Communications Strategy
- Policy Advocacy
- Child and Youth Well-being
Background:
- Policy advocates require effective communication strategies.
- Evidence-based approaches can enhance advocacy outcomes.
- The Kids Count Network serves as a case study for communication strategy implementation.
Purpose of the Study:
- To demonstrate how Strategic Frame Analysis can inform policy advocates' daily practice.
- To share how advocates transformed their communications strategies.
- To illustrate the impact of improved communication on child and youth well-being advocacy.
Main Methods:
- Case study analysis.
- Longitudinal association (decade-long) between FrameWorks and the Kids Count Network.
- Qualitative data collection through advocate stories.
Main Results:
- Strategic Frame Analysis provides an evidence-based communication framework.
- Advocates successfully transformed their communication strategies.
- Transformed strategies led to more effective advocacy for child and youth well-being.
Conclusions:
- Strategic Frame Analysis is a valuable tool for policy advocates.
- Evidence-based communication significantly improves advocacy effectiveness.
- The findings support the broader application of Strategic Frame Analysis in social policy advocacy.
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