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How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
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A correlational and experimental examination of reality television viewing and interest in cosmetic surgery

Charlotte N Markey1, Patrick M Markey

  • 1Rutgers University, Camden, NJ 08102, United States. chmarkey@camden.rutgers.edu

Body Image
|January 22, 2010
PubMed

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