Motivational priming and processing interrupt: startle reflex modulation during shallow and deep processing of

Cornelia Herbert1, Johanna Kissler

  • 1Department of Psychology, University of Wuerzburg, Wuerzburg, Germany; Department of Psychology, University of Konstanz, Konstanz, Germany. cornelia.herbert@psychologie.uni-wuerzburg.de

Summary

Motivational priming affects startle reflex eyeblinks differently based on word processing depth. Shallow encoding shows typical valence effects, while deep encoding suggests blinks measure processing depth.

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