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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Pilot study of inducing smoking cessation attempts by activating a sense of looming vulnerability

David McDonald1, Jennifer O'Brien, Emily Farr

  • 1Department of Psychology, American University, Washington, DC 20016-8062, USA.

Addictive Behaviors
|February 24, 2010
PubMed

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