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Predictors of summer sun safety practice intentions among rural high school students
Hyunyi Cho1, Laura P Sands, Kari M Wilson
1Department of Communication, Purdue University, West Lafayette, IN 47907, USA. hcho@purdue.edu
Objective:
To investigate the association between theoretically grounded psychosocial motivators and the sun safety practice intentions of rural youth.
Methods:
A survey was given to 219 members of FFA (Future Farmers of America) at high schools in the rural Midwest (average age = 16).
Results:
Perceived self-efficacy, peer norms, response efficacy, and susceptibility predicted protective clothing and sunscreen use intentions. Among boys, perceived norms among same-sex peers; but among girls, norms among both same- and opposite-sex peers, were significant.
Conclusions:
Self-efficacy should be an important component of sun safety education for rural youth. Gender-specific peer norms should also be addressed.
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