Related Experiment Video
Updated: Jun 15, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Comparisons of means using exploratory and confirmatory approaches
Rebecca M Kuiper1, Herbert Hoijtink
1Department of Methodology and Statistics, Utrecht University, Utrecht, the Netherlands. R.M.Kuiper@uu.nl
Confirmatory approaches for comparing means, including hypothesis testing and model selection, offer greater statistical power and accuracy than exploratory methods. Model selection is particularly advantageous when evaluating multiple hypotheses.
Area of Science:
- Statistics
- Psychology
- Data Analysis
Background:
- Comparing means is fundamental in statistical analysis.
- Traditional methods often rely on hypothesis testing.
- Exploratory and confirmatory approaches offer different frameworks for analysis.
Purpose of the Study:
- To compare the efficacy of exploratory versus confirmatory approaches for comparing means.
- To evaluate three specific methods: hypothesis testing, information criteria-based model selection, and Bayesian model selection.
- To provide guidance on selecting appropriate methods based on research context.
Main Methods:
- Utilized both exploratory and confirmatory frameworks.
- Applied hypothesis testing, information criteria, and Bayesian model selection.
- Employed illustrative examples to demonstrate and evaluate methods.
Main Results:
- Confirmatory hypothesis testing demonstrated higher power in rejecting false null hypotheses.
- Confirmatory model selection showed a greater probability of identifying the correct hypothesis.
- Model selection proved superior to hypothesis testing when evaluating multiple hypotheses.
Conclusions:
- Confirmatory model selection is recommended when researchers can formulate clear hypotheses.
- Exploratory model selection is advised when hypotheses are not well-defined.
- The choice between approaches depends on the pre-specification of research expectations.
Related Concept Videos
One-Way ANOVA: Equal Sample Sizes
Different sample means can result in different values for the variance estimate: variance between samples. This is because the variance between samples is calculated as the product of the sample size and the variance between the...
Friedman Two-way Analysis of Variance by Ranks
One-Way ANOVA
Statistical Methods to Analyze Parametric Data: ANOVA
One-way ANOVA is applied when a single independent variable or factor is scrutinized. It compares the...
Bonferroni Test
The means of different samples are first paired in all possible combinations.
The null hypothesis of the...
One-Way ANOVA: Unequal Sample Sizes

