Nutrition education in supermarkets: the Lifestyle 2000 experience

A 15-week supermarket-based nutrition education program was conducted as part of a larger multiple-strategy community-wide health promotion project. The program consisted of point-of-purchase materials displayed in the supermarkets and was supported by a mass media campaign and promotional activities such as competitions, taste testing and cooking demonstrations. The objective of the program was to promote the selection and purchase of low-fat foods, specifically low-fat dairy products, fresh fruit and vegetables, bread and cereal products. Awareness of the promotion was high, with some self-reported behaviour change. Supermarkets are potential sites for public health nutrition education and recommendations are made for improving the effectiveness of point-of-purchase promotions.