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Time as a commodity: reflections and implications.

S M Peloquin1

  • 1School of Allied Health Sciences, University of Texas Medical Branch, Galveston 77551.

The American Journal of Occupational Therapy : Official Publication of the American Occupational Therapy Association
|February 1, 1991
PubMed
Summary
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Contemporary media messages portray time as a controllable commodity, influencing personal values and challenging the meaning of a satisfying life. Occupational therapists must recognize these pervasive cultural forces.

Area of Science:

  • Sociology of time
  • Media studies
  • Occupational therapy

Background:

  • American society views time as a commodity, influencing occupational therapy.
  • Contemporary media messages about time are pervasive and often overlooked.
  • Popular magazines, greeting cards, and cartoons consistently convey messages about time.

Purpose of the Study:

  • To analyze contemporary media messages about time.
  • To understand how these messages shape societal values and personal perceptions of time.
  • To highlight the implications for occupational therapy practice.

Main Methods:

  • Analysis of themes in popular magazines.
  • Examination of messages in greeting cards.
  • Review of time-related themes in cartoons.

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Main Results:

  • A coherent set of themes regarding time emerges across different media sources.
  • Commercial media promotes the idea of controlling time and living stylishly.
  • Satirical media encourages reflection on accepted notions of time.

Conclusions:

  • Media images create a cultural force shaping personal values related to time.
  • These perceptions challenge the fundamental meaning of a satisfying life.
  • Occupational therapists must acknowledge and address the impact of media on clients' values and well-being.