Compliments and purchasing behavior in telephone sales interactions
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Josh Dunyon1, Valerie Gossling, Sarah Willden
1Department of Languages, Philosophy, and Speech Communication, Utah State University, Logan, UT 84322-0720, USA.
Abstract:
A fitness equipment salesperson sold more add-on merchandise and earned a higher commission when complimenting customers (47 men, 41 women) than when not complimenting them during telephone interactions. Compliments did not increase the sales of fitness equipment, however.
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