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Direct-to-consumer prescription drug advertising: history, regulation, and issues
Jisu Huh1, Denise E DeLorme, Leonard N Reid
1School of Journalism and Mass Communication, University of Minnesota, USA.
Abstract:
Direct-to-consumer advertising has changed the way prescription drugs are marketed in the United States. This article traces the history of direct-to-consumer advertising of prescription and over-the-counter medications and describes how drug advertising is regulated and by whom. It also discusses the controversies that surround direct-to-consumer marketing of prescription drugs.
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