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Related Experiment Video

Updated: Jun 13, 2026

The Motivation for Alcohol Reward: Predictors of Progressive-Ratio Intravenous Alcohol Self-Administration in Humans
05:40

The Motivation for Alcohol Reward: Predictors of Progressive-Ratio Intravenous Alcohol Self-Administration in Humans

Published on: April 28, 2022

Differences in college student typical drinking and celebration drinking.

Catherine Dane Woodyard1, Jeffrey S Hallam

  • 1School of Applied Sciences, Health, Exercise Science and Recreation Management, The University of Mississippi, Oxford, Mississippi 38677, USA. cdwoodya@olemiss.edu

Journal of American College Health : J of ACH
|May 11, 2010
PubMed
Summary

University students consume more alcohol during typical weekend drinking than during celebrations. Interventions should target reducing weekend alcohol consumption to improve student health.

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Area of Science:

  • Public Health
  • Behavioral Science
  • Higher Education

Background:

  • Student alcohol consumption is a significant public health concern.
  • Understanding patterns of alcohol use, including celebratory versus typical occasions, is crucial for developing effective interventions.

Purpose of the Study:

  • To compare alcohol consumption levels between celebratory drinking occasions and typical drinking use among university students.
  • To investigate if alcohol intake is higher during events like holidays, tailgating, or academic milestones versus regular social drinking.

Main Methods:

  • The study involved traditional undergraduate students aged 18-24.
  • A stratified random sample of 800 participants was selected, with 287 survey responses collected.
  • Data were gathered during Fall 2007 and Spring 2008 academic terms.

Main Results:

  • Alcohol consumption was highest during typical weekend drinking episodes.
  • Celebration drinking resulted in lower alcohol intake compared to typical weekend drinking.
  • Typical weekday drinking showed the lowest levels of alcohol consumption.

Conclusions:

  • Contrary to expectations, typical weekend drinking exceeded alcohol consumption during celebratory events.
  • Findings suggest that interventions should prioritize reducing alcohol use during typical weekend drinking.
  • This research highlights the need to tailor public health strategies to specific drinking contexts among students.