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Updated: Jun 12, 2026

Highlighting and Reducing the Impact of Negative Aging Stereotypes During Older Adults' Cognitive Testing
Published on: January 24, 2020
Nonconscious activation of an elderly stereotype and speed of driving
Russell J Branaghan1, Rob Gray
1Department of Applied Psychology, Arizona State University, Santa Catalina Hall, 7271 E. Sonoran Arroya Mall, Mesa, AZ 85212, USA. russ.branaghan@asu.edu
Abstract:
Under the guise of evaluating a head-up display in a driving simulator, 11 participants (5 men), ages 21 to 35 years, completed scrambled-sentence tasks (while waiting at stop signs) designed to prime an elderly stereotype. Each driver completed both the Elderly Stereotype and Control conditions with order counterbalanced across participants. Further, order of presentation of word sets for each trial was random. Driving speed and driving time between stop signs in the Elderly Stereotype condition were compared to the Control condition in which nonspecific age words were substituted for elderly stereotyped words. Participants showed lower maximum speed and longer driving time in the Elderly Stereotype condition than in the Control condition, even though participants reported no awareness of the theme in the experimental condition.
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