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The WEIRD are even weirder than you think: diversifying contexts is as important as diversifying samples
Stephen J Ceci1, Dan M Kahan, Donald Braman
1Department of Human Development, Cornell University, Ithaca, NY 14853, USA. Sjc9@cornell.edu
The Behavioral and Brain Sciences
|June 17, 2010
Summary
Sample diversification alone is insufficient for uncovering generalizable principles in research. Broadening the range of research contexts is essential for robust findings, as context significantly impacts results.
Area of Science:
- Cognitive Science
- Social Psychology
- Cross-Cultural Research
Background:
- Existing research emphasizes sample diversification for generalizability.
- Critiques suggest current diversification efforts may be insufficient.
Purpose of the Study:
- To evaluate the sufficiency of sample diversification for achieving generalizable principles.
- To highlight the critical role of contextual factors in research outcomes.
Main Methods:
- Analysis of research methodologies focusing on sample diversification.
- Comparative assessment of data gathered across diverse and varied contexts.
- Demonstration of contextual influence on research results.
Main Results:
- Sample diversification, while valuable, does not inherently guarantee the identification of generalizable principles.
- The range of contexts in which data are collected significantly influences research findings.
- Contextual variations can alter results even when samples are diversified.
Conclusions:
- Broadening the scope of research contexts is crucial for uncovering universal principles.
- Contextual factors must be systematically considered alongside sample characteristics for robust scientific conclusions.
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