The WEIRD are even weirder than you think: diversifying contexts is as important as diversifying samples
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Updated: Jun 12, 2026

Experimental Protocol for Manipulating Plant-induced Soil Heterogeneity
Published on: March 13, 2014
Stephen J Ceci1, Dan M Kahan, Donald Braman
1Department of Human Development, Cornell University, Ithaca, NY 14853, USA. Sjc9@cornell.edu
Abstract:
We argue that Henrich et al. do not go far enough in their critique: Sample diversification, while important, will not lead to the detection of generalizable principles. For that it will be necessary to broaden the range of contexts in which data are gathered. We demonstrate the power of contexts to alter results even in the presence of sample diversification.
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