Self-Regulation
Self-Discrepancy Theory
Frustration and Conflict: Approach-Approach, Approach-Avoidance
Drive-Reduction Theory: Push Theory of Motivation
Motivational Cycle
Motivational Bias
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Updated: Jun 12, 2026

A Conflict Model of Reward-seeking Behavior in Male Rats
Published on: February 20, 2019
Brandon J Schmeichel1, Cindy Harmon-Jones, Eddie Harmon-Jones
1Department of Psychology, Texas A&M University, College Station, TX 77843-4235, USA. schmeichel@tamu.edu
Exercising self-control boosts approach motivation, leading to increased reward-seeking behaviors like gambling. This finding offers new insights into self-control failures and ego depletion.
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