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Moderating effect of nurses' customer-oriented perception between organizational citizenship behaviors and
Ching Sheng Chang1, Hae Ching Chang
1Department of Business Administration, National Cheng Kung University, Taiwan. arthur0660@yahoo.com.tw
Western Journal of Nursing Research
|August 10, 2010
Summary
Organizational citizenship behaviors significantly boost job satisfaction in nurses. A customer-oriented perception strengthens this positive link, especially when nurses highly value customer orientation.
Area of Science:
- Nursing
- Organizational Psychology
- Healthcare Management
Background:
- Organizational citizenship behaviors (OCBs) are crucial for healthcare team performance.
- Job satisfaction is a key factor influencing nurse retention and patient care quality.
- Understanding factors that enhance job satisfaction in nursing is vital for healthcare organizations.
Purpose of the Study:
- To examine the impact of OCBs on job satisfaction among nursing personnel.
- To investigate the moderating role of customer-oriented perception in the OCB-job satisfaction relationship.
- To provide insights for improving nursing work environments and job satisfaction.
Main Methods:
- Cross-sectional survey design.
- Data collected from 500 nurses, with 232 valid responses.
- Statistical analysis to assess the relationship between OCBs, customer-oriented perception, and job satisfaction.
Main Results:
- OCBs demonstrated a significant positive influence on job satisfaction in nurses.
- Customer-oriented perception moderated the relationship between OCBs and job satisfaction.
- The moderating effect was stronger for nurses with high customer-oriented perception.
Conclusions:
- Promoting OCBs is an effective strategy to enhance job satisfaction in nursing.
- Cultivating customer-oriented perceptions among nurses can further amplify the benefits of OCBs on job satisfaction.
- Healthcare organizations should consider these factors to improve nurse well-being and retention.
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