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Moderating effect of nurses' customer-oriented perception between organizational citizenship behaviors and
Ching Sheng Chang1, Hae Ching Chang
1Department of Business Administration, National Cheng Kung University, Taiwan. arthur0660@yahoo.com.tw
Abstract:
This study investigates whether organizational citizenship behaviors enhance job satisfaction among nursing personnel, while exploring whether customer-oriented perception has a moderating effect between nursing personnel's organizational citizenship behaviors and job satisfaction.The authors used a cross-sectional survey sent to 500 nurses with 232 valid responses. According to the research findings, nurses' organizational citizenship behaviors have a positive and significant influence on job satisfaction. Results also indicated that the moderating effect of nurses' customer-oriented perception on the relationship between their organizational citizenship behaviors and job satisfaction was stronger for high customer-oriented perception than it was low customer-oriented perception.
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