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Time flies when we read taboo words.

Jason Tipples1

  • 1Department of Psychology, University of Hull, Hull HU6 7RX, England. j.tipples@hull.ac.uk

Psychonomic Bulletin & Review
|August 13, 2010
PubMed
Summary
This summary is machine-generated.

Reading highly arousing sexual taboo words makes time seem to fly. Participants underestimated the duration of these words, suggesting they capture more attention and alter time perception.

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Area of Science:

  • Cognitive Psychology
  • Neuroscience

Background:

  • Time perception is influenced by emotional and attentional factors.
  • Arousal levels associated with stimuli can modulate subjective time experience.

Purpose of the Study:

  • To investigate the impact of sexual taboo words on time perception.
  • To determine if highly arousing stimuli affect the subjective estimation of time duration.

Main Methods:

  • A temporal bisection task was employed.
  • Participants judged the duration of various word categories: sexual taboo, high/low arousal positive/negative, and neutral words.

Main Results:

  • Sexual taboo words were associated with an underestimation of their duration.
  • This effect suggests that taboo stimuli capture greater attention, leading to a 'time flies' phenomenon.
  • The duration of sexual taboo words was perceived as shorter compared to all other word types.

Conclusions:

  • Highly arousing sexual taboo words significantly influence time perception.
  • Findings support internal clock theories where attention allocation modulates subjective time.
  • Increased attention to taboo stimuli leads to a compressed perception of time.