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Evaluating primary prevention: the california "winners" alcohol program.

L Wallack¹, D C Barrows

¹Medical Research Institute of San Francisco, Berkeley, California.

International Quarterly of Community Health Education

|September 16, 2010

Summary

The "Winners" program, a primary prevention initiative, aimed to reduce alcohol misuse. It utilized mass media and community strategies, showing potential implications for future prevention efforts.

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Area of Science:

Public Health
Substance Abuse Prevention
Health Communication

Background:

Alcohol misuse is a significant public health concern.
Primary prevention programs are crucial for mitigating alcohol-related harms.
The California Department of Alcohol and Drug Programs initiated the "Winners" program.

Purpose of the Study:

To describe the "Winners" program, a three-year primary prevention effort.
To evaluate the effectiveness of mass media and community-based strategies in altering drinking behavior.
To discuss the implications of the findings for broader prevention initiatives.

Main Methods:

A three-community evaluation design was employed.
Interventions included paid mass media messages, community education, and organizational strategies.
Comparison included a media plus community site, a media only site, and a control site.

Main Results:

The article presents preliminary results from the "Winners" program evaluation.
The effectiveness of combined media and community strategies is under examination.
Findings will inform future alcohol misuse prevention strategies.

Conclusions:

The "Winners" program provides insights into effective alcohol misuse prevention.
Integrated approaches combining media and community engagement show promise.
The study's findings have implications for public health policy and program development.