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Related Experiment Video

Updated: May 26, 2026

Experience is Instrumental in Tuning a Link Between Language and Cognition: Evidence from 6- to 7- Month-Old Infants' Object Categorization
05:35

Experience is Instrumental in Tuning a Link Between Language and Cognition: Evidence from 6- to 7- Month-Old Infants' Object Categorization

Published on: April 19, 2017

Do babies learn from baby media?

Judy S DeLoache1, Cynthia Chiong, Kathleen Sherman

  • 1Department of Psychology, University of Virginia, P.O. Box 400400, Charlottesville, VA 22904, USA. jdeloache@virginia.edu

Psychological Science
|September 22, 2010
PubMed
Summary
This summary is machine-generated.

Infant videos offer minimal word learning benefits for babies. Interactive parent-child activities significantly outperform screen time for early childhood education and vocabulary development.

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Defining the Role Of Language in Infants' Object Categorization with Eye-tracking Paradigms
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Defining the Role Of Language in Infants' Object Categorization with Eye-tracking Paradigms

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Related Experiment Videos

Last Updated: May 26, 2026

Experience is Instrumental in Tuning a Link Between Language and Cognition: Evidence from 6- to 7- Month-Old Infants' Object Categorization
05:35

Experience is Instrumental in Tuning a Link Between Language and Cognition: Evidence from 6- to 7- Month-Old Infants' Object Categorization

Published on: April 19, 2017

A View of Their Own: Capturing the Egocentric View of Infants and Toddlers with Head-Mounted Cameras
03:56

A View of Their Own: Capturing the Egocentric View of Infants and Toddlers with Head-Mounted Cameras

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Defining the Role Of Language in Infants' Object Categorization with Eye-tracking Paradigms
07:31

Defining the Role Of Language in Infants' Object Categorization with Eye-tracking Paradigms

Published on: February 8, 2019

Area of Science:

  • Developmental Psychology
  • Early Childhood Education
  • Media Effects on Children

Background:

  • Increasing popularity of videos and DVDs marketed for infants, with parental assumptions of developmental benefits.
  • Widespread parental purchasing of infant media despite limited empirical evidence on its educational value.

Purpose of the Study:

  • To investigate the impact of viewing a popular DVD on word acquisition in 12- to 18-month-old infants.
  • To compare learning outcomes between infants exposed to media and those in alternative learning environments.

Main Methods:

  • A study involving 12- to 18-month-old infants exposed to a popular DVD multiple times weekly for four weeks.
  • Comparison of word learning in a video-viewing group versus a control group with no video exposure.
  • Assessment of parental perceptions of learning gains from the DVD.

Main Results:

  • Infants who viewed the DVD showed no significant increase in word learning compared to the control group.
  • The highest level of word learning was observed in a no-video condition where parents actively taught words during daily activities.
  • Parents who favored the DVD tended to overestimate their children's learning from the media.

Conclusions:

  • Infant-targeted media provides limited educational benefits for early word acquisition.
  • Active, parent-led teaching during everyday activities is more effective for infant vocabulary development than screen time.
  • Parental overestimation of media-induced learning is a common phenomenon.