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Published on: October 31, 2010
Communicating HIV/AIDS through African American churches in North Carolina: implications and recommendations for
DaKysha Moore1, Elijah O Onsomu, Shirley M Timmons
1Department of Visual, Performing, and Communication Arts, Johnson C. Smith University, 100 Beatties Ford Road, Charlotte, NC 28216, USA. damoore@jcsu.edu
Abstract:
This study explores HIV/AIDS communication strategies among church leaders at predominately African American churches in a metropolitan city and surrounding areas in North Carolina. The church leaders contacted for the study are members of an interfaith-based HIV/AIDS program. The researchers used semi-standardized interviews to explore how church leaders address HIV/AIDS in the church. The findings indicate that the seven church leaders who participated in the study use a variety of communication channels to disseminate HIV/AIDS information for congregants and their surrounding communities, which include both interpersonal and mass media.
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