Related Experiment Video
Updated: Jun 8, 2026

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
The architecture of reward value coding in the human orbitofrontal cortex.
Guillaume Sescousse1, Jérôme Redouté, Jean-Claude Dreher
1Center for Cognitive Neuroscience, Reward and Decision-Making Group, Centre National de la Recherche Scientifique, Unité Mixte de Recherche 5229, 69675 Bron, France. gsescousse@isc.cnrs.fr
Animals share brain regions for basic rewards, but specialized areas process newer rewards like money. This study reveals distinct orbitofrontal cortex (OFC) regions for erotic stimuli versus monetary gains.
Area of Science:
- Neuroscience
- Cognitive Neuroscience
- Neuroimaging
Background:
- Animals use reward-directed behaviors for survival, suggesting shared neural processing for different rewards.
- Evolution has led to new brain areas, potentially specializing in processing recent rewards like money.
Purpose of the Study:
- To identify common and distinct brain systems processing the value of erotic stimuli and monetary gains in humans.
- To investigate the neural basis of reward processing and its evolutionary specialization.
Main Methods:
- Functional magnetic resonance imaging (fMRI) was used to study brain activity in humans.
- Participants' brain responses to erotic stimuli and monetary gains were analyzed.
Main Results:
- A common set of neural structures (ventral striatum, anterior insula, anterior cingulate cortex, midbrain) encode subjective reward value across different reward types.
- The orbitofrontal cortex (OFC) shows reward-specific representations: anterior lateral OFC for monetary gains and posterior lateral OFC for erotic stimuli.
Conclusions:
- The findings support a modular view of reward value coding in the brain.
- A postero-anterior organizational principle in the OFC may reflect increasing abstraction in reward representation.
More Related Videos
09:00Investigating the Function of Deep Cortical and Subcortical Structures Using Stereotactic Electroencephalography: Lessons from the Anterior Cingulate Cortex
Published on: April 15, 2015
07:05Operant Protocols for Assessing the Cost-benefit Analysis During Reinforced Decision Making by Rodents
Published on: September 10, 2018
Related Concept Videos
Association Areas of the Cortex
Prefrontal Association Area: This area is located in the frontal lobe and is involved in planning, decision-making, and moderating social behavior. It connects with primary motor areas,...
Olfaction
The olfactory receptors are embedded in the cilia of the...
Somatosensory, Motor, and Association Cortex
Motor and Sensory Areas of the Cortex
Motor Areas
The motor areas located in the frontal lobe are central to controlling voluntary movements. This region is further subdivided into the primary motor cortex and the premotor cortex.
Incentive Theory: Pull Theory of Motivation
The theory differentiates between intrinsic and...
Functional Brain Systems: Limbic System