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Updated: Jun 8, 2026

Measuring Delay Discounting in Humans Using an Adjusting Amount Task
Published on: January 9, 2016
Effects of anchoring and adjustment in the evaluation of product pricing
Eitan Elaad1, Neta Sayag, Aliya Ezer
1Ariel University Center. elaad@netvision.net.il
Abstract:
Anchoring and adjustment comprise a heuristic that creates expectations. Two types of anchors were applied on participants' evaluation of products: the price reference of the product (maximum, minimum, or no price reference) and the context in which the products were evaluated (the prestige of the shopping center). Results showed that both factors anchored evaluations of products' value. Context effects were explained by the different expectations of visitors in prestigious (looking for quality) and less prestigious (seeking a bargain) centers.
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