Persuasion Strategies
Impression Management Techniques I: Managing Appearances
Impression Management Techniques III: Aligning Actions
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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Tracey L Yap1, Diane M Busch James
1University of Cincinnati College of Nursing, Cincinnati, OH 45221, USA. Tracey.yap@uc.edu
Workplace wellness programs boost employee physical activity through tailored emails. These interventions show effectiveness in promoting healthier lifestyles and reducing risks associated with inactivity.
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