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Institutional advertising: boon or bane?

G Soh1

  • 1Department of Preventive Dentistry, National University of Singapore.

Singapore Dental Journal
|December 1, 1990
PubMed
Summary
This summary is machine-generated.

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Dental advertising, once opposed, is now legal in the US and Britain. Institutional advertising by professional dental organizations has shown significant returns, with benefits and drawbacks explored.

Area of Science:

  • Dental Practice Management
  • Marketing in Healthcare
  • Professional Ethics in Dentistry

Background:

  • Historically, the dental profession viewed advertising negatively.
  • Legalization of dental advertising in the US and Britain marked a significant shift.
  • Professional organizations have begun to explore advertising strategies.

Purpose of the Study:

  • To analyze the impact of institutional dental advertising.
  • To discuss the advantages and disadvantages of dental advertising.
  • To evaluate the returns on investment for professional dental organizations.

Main Methods:

  • Review of historical perspectives on dental advertising.
  • Analysis of legal changes permitting dental advertising.

Related Experiment Videos

  • Case study of institutional advertising by professional dental organizations.

    • Main Results:

    • Institutional advertising by dental organizations has yielded impressive returns.
    • The shift towards advertising has introduced new dimensions to dental marketing.
    • Specific benefits and shortcomings of this approach are identified.

    Conclusions:

    • Dental advertising, particularly institutional campaigns, can be financially beneficial for professional organizations.
    • The dental profession must navigate the evolving landscape of marketing and ethical considerations.
    • Further research is warranted to fully understand the long-term implications of dental advertising.