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Institutional advertising: boon or bane?
1Department of Preventive Dentistry, National University of Singapore.
Singapore Dental Journal
|December 1, 1990
Abstract:
Dental advertising has long been considered an anathema by the dental profession. However, in recent years, legalisation of dental advertising in the United States and later, Britain, introduced a new dimension into dental advertising. Professional organisations which decided on institutional advertising had reported impressive returns. The benefits and shortcomings of institutional advertising are discussed.