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Related Experiment Videos

Marketing in dentistry--have we got it right?

I Morris, S Scott

    Dentessence
    |January 1, 1990
    PubMed
    Summary

    This article explores the integration of marketing in dentistry. It addresses common concerns, arguing that ethical marketing practices can enhance patient care and strengthen the dental profession.

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    Area of Science:

    • Dental Practice Management
    • Healthcare Marketing

    Background:

    • Dentists often perceive marketing as a purely commercial endeavor, conflicting with their professional ethics.
    • There's a perceived tension between the 'caring' nature of dentistry and the 'commercial' aspects of marketing.

    Purpose of the Study:

    • To address unspoken concerns dentists have about adopting marketing strategies.
    • To reconcile the practice of marketing with the core values of patient care in dentistry.

    Main Methods:

    • A collaborative discussion between a dentist and a marketing consultant.
    • Addressing common skepticism towards marketing in the dental profession.

    Main Results:

    • Identifies reasons for dentists' reluctance to embrace marketing.
    • Argues that marketing, when practiced ethically, aligns with and enhances patient care.

    Conclusions:

    • True marketing in dentistry is fundamentally about caring for patients.
    • Adopting a marketing approach can lead to improved quality of clinical care and strengthen the profession.

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