Keeping in touch

Letters, recalls, cards and most other forms of written communication are often taken for granted by both dentist and patients. Yet design and use of all written communication can play a significant role in practice promotion. In his second article Andy Lane has not only come up with some interesting ideas from his own practice, but has also highlighted the very real use he gets from a computer in handling the boring and repetitive side of making people feel special by the way you write to them.