Advocacy 2.0: advocating in the digital age

Advocacy for the individual health needs of others, for the health of the public, and for the profession have always been critical underpinnings of the field of health education. The explosion of technology and freedom of the Internet provide a multitude of possibilities for revitalized advocacy efforts. This article suggests just a few examples of how we might engage in Advocacy 2.0. Developing advocacy campaigns that use both tested and untested methods gives us an opportunity to achieve new victories in health education advocacy.