Related Experiment Video
Updated: Jun 6, 2026

A Psychophysics Paradigm for the Collection and Analysis of Similarity Judgments
Published on: March 1, 2022
There are at least two kinds of probability matching: evidence from a secondary task
A Ross Otto1, Eric G Taylor, Arthur B Markman
1Department of Psychology, University of Texas at Austin, 1 University Station A8000, Austin, TX 78712, United States. rotto@mail.utexas.edu
Abstract:
Probability matching is a suboptimal behavior that often plagues human decision-making in simple repeated choice tasks. Despite decades of research, recent studies cannot find agreement on what choice strategies lead to probability matching. We propose a solution, showing that two distinct local choice strategies-which make different demands on executive resources-both result in probability-matching behavior on a global level. By placing participants in a simple binary prediction task under dual- versus single-task conditions, we find that individuals with compromised executive resources are driven away from a one-trial-back strategy (utilized by participants with intact executive resources) and towards a strategy that integrates a longer window of past outcomes into the current prediction. Crucially, both groups of participants exhibited probability-matching behavior to the same extent at a global level of analysis. We suggest that these two forms of probability matching are byproducts of the operation of explicit versus implicit systems.
Related Concept Videos
Testing a Claim about Population Proportion
There are two methods of testing a claim about a population proportion: (1) Using the sample proportion from the data where a binomial distribution is approximated to the normal distribution and (2) Using the binomial probabilities calculated from the data.
The first method uses normal distribution as an approximation to the binomial distribution. The requirements are as follows: sample size is large...
Probability in Statistics
An example of a simple event is a coin toss. The result of a coin toss is either a head or a tail. Here, head and tail are two simple events. These two simple events make up the sample space. Further, the probability of an event occurring falls within the range of 0 to 1. The probability of an...
Sign Test for Matched Pairs
To conduct the sign test, we first calculate the differences in value between...
Theory of Attribution II: Kelley's Covariation Theory
Expected Frequencies in Goodness-of-Fit Tests
Causes of Similarity-Dissimilarity Effect

