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Pharmacy users' expectations of pharmacy encounters: a Q-methodological study.

Tobias Renberg1, Kristina Wichman Törnqvist, Sofia Kälvemark Sporrong

  • 1Department of Pharmacy, Uppsala University, Uppsala, Sweden. tobias.renberg@farmaci.uu.se

Health Expectations : an International Journal of Public Participation in Health Care and Health Policy
|January 5, 2011
PubMed
Summary

Pharmacy clients have diverse expectations for service encounters, with some prioritizing drug logistics and others personal support. Understanding these differing views is key for evolving pharmacy practice effectively.

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Area of Science:

  • Pharmacy Practice Research
  • Patient-Centered Care
  • Healthcare Service Delivery

Background:

  • Pharmacy practice is adapting to healthcare trends like patient involvement and public health.
  • Pharmacists are seeking new professional roles.
  • Client expectations of pharmacy encounters are under-explored but vital for practice evolution.

Purpose of the Study:

  • To identify and describe the different normative expectations pharmacy clients hold for pharmacy encounters.

Main Methods:

  • Utilized Q methodology, a systematic approach to explore subjectivity.
  • Included 85 regular prescription medication users from Swedish community pharmacies.

Main Results:

  • Identified seven factors of operant subjectivity, grouped into two main themes.
  • Theme 1: Emphasis on the physical drug product (e.g., drug shopping, logistics).
  • Theme 2: Emphasis on personal support (e.g., competence, professional relations, lifestyle support).

Conclusions:

  • Q methodology provided insights into how pharmacy clients form expectations for service encounters.
  • Clients hold distinct normative expectations for pharmacy services.
  • These varying expectations may challenge current pharmacy practice trends and require strategic prioritization for service development.