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Brief: market research techniques--a synopsis for continuing education providers
Journal of Continuing Education in Nursing
|September 1, 1990
Summary
Educational providers can use market research to understand customer needs and improve nursing continuing education (CE) offerings. This approach enhances programming quality and ensures continued success, even with budget limitations.
Area of Science:
- Continuing Education
- Marketing Research
- Nursing Education
Background:
- Organizations must understand customer wants and values to succeed.
- Educational providers can apply market research to nursing continuing education (CE).
- Traditional methods like paper questionnaires can be monotonous.
Purpose of the Study:
- To explore the application of market research techniques in nursing CE.
- To enhance the design and implementation of nursing CE programs.
- To gather qualitative and quantitative data on learner needs.
Main Methods:
- Utilizing market research techniques.
- Gathering data on customer wants and values.
- Analyzing qualitative and quantitative information.
Main Results:
- Market research provides valuable insights into learner needs.
- These techniques can strengthen nursing CE programming.
- Information gathered aids in catering to customer wants and values.
Conclusions:
- Market research is essential for improving nursing CE offerings.
- Understanding customer needs ensures program relevance and success.
- Marketing knowledge supports educational endeavors amidst fiscal constraints.