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Related Concept Videos

Schemas01:42

Schemas

A schema is a mental construct consisting of a cluster or collection of related concepts (Bartlett, 1932). There are many different types of schemata, and they all have one thing in common: schemata are a method of organizing information that allows the brain to work more efficiently. When a schema is activated, the brain makes immediate assumptions about the person or object being observed.
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Perceptual Constancy

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Gestalt Principles of Perception01:21

Gestalt Principles of Perception

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Related Experiment Video

Updated: Jun 5, 2026

Methods for Presenting Real-world Objects Under Controlled Laboratory Conditions
06:54

Methods for Presenting Real-world Objects Under Controlled Laboratory Conditions

Published on: June 21, 2019

A new object captures attention--but only when you know which objects are old.

Fook K Chua1

  • 1Department of Psychology, National University of Singapore, Kent Ridge Crescent, Singapore, 119260. fkchua@nus.edu.sg

Attention, Perception & Psychophysics
|January 26, 2011
PubMed
Summary
This summary is machine-generated.

Sudden visual onsets capture attention by updating short-term memory. However, this effect depends on observers encoding the initial display; without it, new objects fail to attract attention.

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Area of Science:

  • Cognitive Psychology
  • Visual Perception

Background:

  • The new object hypothesis posits that sudden onsets capture attention due to visual short-term memory updating.
  • Previous research demonstrated that objects inserted without onset transients do not capture attention.

Purpose of the Study:

  • To investigate the role of initial display encoding in the new object hypothesis.
  • To determine if the failure of new objects to capture attention in prior studies was due to a lack of display encoding.

Main Methods:

  • Three experiments were conducted using a modified display procedure.
  • The procedure allowed object insertion without onset transients, manipulating the ease of initial display encoding.

Main Results:

  • When initial display encoding was possible, newly introduced objects successfully captured attention.
  • When initial display encoding was difficult or impossible, newly introduced objects failed to capture attention.

Conclusions:

  • The new object hypothesis is supported, but contingent on successful encoding of the visual display.
  • Attention capture by new objects is dependent on the ability to distinguish them from pre-existing information in visual short-term memory.