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Establishing surveillance clinics: the road to success
H Bob Smouse1, Raymond Bertino, Durga Pai
1Department of Radiology, University of Illinois College of Medicine at Peoria, Illinois.
Insights
Interventional radiology can secure its future by offering clinical services, such as disease surveillance programs, to primary care physicians. This strategy combats declining referrals and increases competition.
Area of Science:
- Interventional Radiology
- Medical Specialties
- Healthcare Management
Background:
- Interventional radiology (IR) traditionally relies on procedure referrals, lacking its own patient base.
- Declining IR referrals occur when referring physicians gain catheter-based skills, increasing competition.
- IR faces challenges in maintaining patient volume and competition for primary care physician referrals.
Purpose of the Study:
- To explore strategies for interventional radiology to compete effectively.
- To propose establishing disease surveillance programs as a competitive approach.
- To detail the process and outcomes of implementing IR-led surveillance clinics.
Main Methods:
- Discussing the process of establishing surveillance clinics.
- Analyzing a specific successful surveillance clinic model.
- Outlining expected outcomes for disease surveillance programs in IR.
Main Results:
- Establishing surveillance clinics offers a viable competitive strategy for IR.
- Disease surveillance programs can provide IR with a dedicated patient base and clinical service offering.
- Successful implementation can lead to improved patient management and sustained IR practice growth.
Conclusions:
- Interventional radiology must evolve beyond procedural referrals to offer comprehensive clinical services.
- Disease surveillance clinics are a practical and effective method for IR to enhance its role and secure referrals.
- Proactive development of clinical programs is essential for the future viability of interventional radiology.
Abstract:
Interventional radiology interacts with all medical disciplines and historically has not had a patient base of its own. The specialty has depended upon referrals for procedures (often complex) and not referrals for the global management of the disease process or patient. Because of this, when referrers develop catheter-based skills, referrals to interventional radiology drop and competition for primary care physician referrals increase; a double strike. To compete, interventional radiology needs to offer clinical services to the primary care physician. One way to compete is by establishing particular disease surveillance programs. Below we discuss in detail the process of establishing surveillance clinics, which one worked for us, and the expected outcomes of these clinics.
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