Related Experiment Video
Updated: Jun 3, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Testing hypothesized psychosocial mediators: lessons learned in the MassBUILT study.
Cassandra A Okechukwu1, Nancy Krieger, Glorian Sorensen
1Department of Society, Human Development, and Health, Harvard School of Public Health, Boston, MA, USA. cassandrao@post.harvard.edu
The MassBUILT smoking cessation intervention showed that higher scores in dual hazard and decisional balance were linked to quitting smoking. However, the intervention did not improve these factors, potentially leading to smoking relapse.
Area of Science:
- Occupational Health
- Behavioral Science
- Public Health Interventions
Background:
- Limited formal analysis exists for interventions targeting blue-collar workers' smoking cessation.
- Understanding factors influencing intervention success is crucial for improving cessation rates in this demographic.
Purpose of the Study:
- To examine the role of dual hazard and decisional balance in the MassBUILT smoking cessation intervention for blue-collar workers.
- To determine if changes in these psychosocial variables were associated with smoking cessation.
- To assess if the intervention mediated the relationship between these variables and smoking cessation.
Main Methods:
- Multivariable linear and logistic regressions were employed.
- The study analyzed the association between the intervention and changes in psychosocial variables (dual hazard, decisional balance).
- The study examined the association between increases in psychosocial variables and smoking cessation.
Main Results:
- Higher scores in both dual hazard and decisional balance were significantly associated with smoking cessation, supporting the study's hypothesis.
- The MassBUILT intervention did not significantly alter decisional balance.
- The intervention was found to decrease dual hazard scores.
Conclusions:
- While dual hazard and decisional balance are important predictors of smoking cessation, they were not effectively modified by the MassBUILT intervention.
- The lack of mediation by these psychosocial variables may explain the observed smoking relapse among participants.
- Further research is needed to develop interventions that successfully influence these key factors for sustained smoking cessation in blue-collar workers.
Related Concept Videos
The Scientific Method
Cognitive Theories: Lazarus Mediational Theory of Emotion
Cognitive Appraisal and Emotional Response
Lazarus proposed that emotions are not solely...
Modeling in Therapy
Participant Modeling
Participant modeling involves therapists demonstrating calm and effective behaviors in situations...
Social Facilitation
Social Foundations of Self II: The Generalized Other
Stereotypes, Prejudice, and Discrimination

