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Good weather for Schwarz and Clore
Claude Messner1, Michaela Wänke
1Institute for Marketing, University of Bern, Bern, Switzerland. claude.messner@imu.unibe.ch
Emotion (Washington, D.C.)
|April 20, 2011
Summary
People in a good mood perceive weather more positively than those in a sad mood, supporting the mood-as-information heuristic. Awareness of mood reduces this effect, confirming prior research.
Area of Science:
- Psychology
- Social Psychology
Background:
- The "mood as information" paradigm suggests emotions influence judgments.
- A seminal study (Schwarz & Clore, 1983) found weather influenced life satisfaction via mood.
Purpose of the Study:
- To test the reverse relationship: whether mood influences weather perception.
- To validate the mood-as-information heuristic by examining mood's impact on weather judgments.
Main Methods:
- Inducing different mood states in participants.
- Assessing participants' perceptions of weather conditions.
- Manipulating participants' awareness of their mood state.
Main Results:
- Participants in a positive mood rated the weather more favorably than those in a negative mood.
- This mood-congruent effect on weather perception was attenuated when participants recognized their mood's influence.
Conclusions:
- Mood significantly influences the perception of external conditions like weather.
- The findings reinforce the "mood as information" model and its applicability to subjective judgments.
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