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Updated: Jun 2, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

Banking on a bad bet. Probability matching in risky choice is linked to expectation generation

Greta James1, Derek J Koehler

  • 1University of Waterloo.

Psychological Science
|May 10, 2011
PubMed

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