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Updated: Jun 1, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

An investigation of smoking cessation video content on YouTube

Chris G Richardson1, Lisa Vettese, Steve Sussman

  • 1School of Population and Public Health, University of British Columbia, Vancouver, British Columbia, Canada. chris.richardson@ubc.ca

Substance Use & Misuse
|May 24, 2011
PubMed

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