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Updated: Jun 1, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
GAMBLING: SOMETIMES UNSEEMLY; NOT WHAT IT SEEMS
Behavioral analysis offers crucial insights into gambling disorder, examining decision-making processes and developing effective interventions. Further research is needed to fully understand the controlling variables of pathological gambling.
Area of Science:
- Behavioral science
- Psychology
Background:
- Pathological gambling is increasingly viewed as an addiction.
- There is a need for a functional analysis of gambling behavior and intervention strategies.
Purpose of the Study:
- To examine advances in understanding gambling behavior from a behavioral perspective.
- To propose future research directions for gambling disorder.
Main Methods:
- Utilizing a behavioral (functional) analysis approach.
- Focusing on the decision-making processes of gamblers.
Main Results:
- Behavior analysts are well-positioned to study gambling behavior.
- Existing research provides a foundation for further investigation.
Conclusions:
- Understanding the basic processes controlling gambling is essential.
- Behavioral science can significantly contribute to addressing gambling disorders.
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