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Intentions and beliefs about getting tested for STDs: implications for communication interventions
Vanessa Boudewyns1, Ryan S Paquin
1Department of Communication, University of Maryland, College Park, 20742, USA. vbp@umd.edu
Health Communication
|June 11, 2011
Summary
College students
Area of Science:
- Public Health
- Psychology
- Behavioral Science
Background:
- Sexually transmitted diseases (STDs) are prevalent among college students.
- Limited research exists on the psychological factors influencing STD testing decisions in this demographic.
Purpose of the Study:
- To investigate the psychological determinants of STD testing intentions among college students.
- To apply the reasoned action framework to understand cognitive processes related to STD testing.
- To inform the development of communication interventions for STD prevention.
Main Methods:
- Utilized the reasoned action framework.
- Surveyed two samples of college students (n = 181 and n = 160).
- Conducted a belief analysis to identify key influencing factors.
Main Results:
- Attitudes towards STD testing were the strongest predictor of testing intentions.
- Persuading students that testing shows respect for partners or prevents transmission could increase intentions.
Conclusions:
- Behavioral theory is valuable for formative research in public health communication.
- Targeting attitudes and specific beliefs can encourage STD testing among college students.
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