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Where would you go for your next hospitalization?
Kyoungrae Jung1, Roger Feldman, Dennis Scanlon
1Department of Health Policy and Administration, College of Health and Human Development, The Pennsylvania State University, 604 Ford Building, University Park, PA 16802, USA. kuj11@psu.edu
Consumers prioritize hospital reputation and prior satisfaction over clinical quality when choosing care. Improving public reporting may increase responsiveness to quality data, but other strategies are needed to address perceived quality attributes.
Area of Science:
- Health Services Research
- Consumer Behavior
- Healthcare Management
Background:
- Understanding factors influencing patient hospital choice is crucial for healthcare providers and policymakers.
- Hospital quality is multidimensional, encompassing both measurable clinical outcomes and unobservable attributes like reputation.
- Patient perceptions significantly shape healthcare decision-making processes.
Purpose of the Study:
- To investigate the impact of various hospital quality dimensions, including perceived unobserved attributes, on future hospital selection.
- To quantify the influence of reputation, medical services, clinical quality, and prior patient experiences on patient choice.
- To inform strategies for improving the effectiveness of public quality reporting.
Main Methods:
- Utilized stated preference weights from consumers to estimate perceptions of unmeasured hospital attributes.
- Developed hospital-specific estimates for attributes such as reputation.
- Analyzed the relative importance of different quality dimensions in hospital choice models.
Main Results:
- Consumers' perceptions of hospital reputation and medical services significantly contribute to their utility in choosing a hospital.
- Patients tend to favor hospitals with high clinical quality scores even before public disclosure, though this effect is relatively small.
- Prior positive hospital admission experiences strongly influence future hospital choices.
Conclusions:
- Patient perceptions of reputation and satisfaction with past care are major drivers of hospital choice.
- While clinical quality scores have an impact, they are less influential than perceived quality attributes.
- Incorporating patient experience measures into public report cards could enhance responsiveness to quality information, but addressing perceived quality attributes requires additional strategies.
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