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How much importance do we give to target audiences in article writing?
Sima Nedjat1, Saharnaz Nedjat, Jaleh Gholami
1Knowledge Utilization Research Centre (KURC), Tehran University of Medical Sciences, Tehran, Iran.
International Journal of Preventive Medicine
|June 17, 2011
Summary
Most articles convey a clear message, but few identify a target audience. Formatting journal abstracts may improve message clarity and knowledge transfer in scientific publications.
Area of Science:
- Health Sciences
- Medical Research
- Scientific Communication
Background:
- Effective knowledge transfer in scientific writing hinges on conveying a clear message to the appropriate audience.
- Assessing the clarity of messages and identification of target audiences in research articles is crucial for impact.
Purpose of the Study:
- To determine the proportion of research articles that clearly state their message and target audience within the abstract and full text.
- To investigate factors associated with the presence of a clear message and identified target audience.
Main Methods:
- Systematic search of clinical and health system research articles on maternal care, diabetes, and tuberculosis published between 2001-2006.
- Analysis of 795 articles using checklists to evaluate message clarity and target audience identification.
Main Results:
- Nearly all articles (98.5%) presented a clear message, while only 12.5% identified a direct target audience.
- Formatted abstracts were associated with a 3.6 times higher likelihood of a clear message compared to unformatted ones.
- Health system research articles were twice as likely to address a target audience than clinical studies (OR=2.3).
Conclusions:
- Implementing structured formats for journal abstracts can enhance the presentation and clarity of the article's core message.
- Target audience identification requires further attention in scientific publishing to optimize knowledge dissemination.
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