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Related Experiment Video

Updated: May 31, 2026

Measurement Of Neuromagnetic Brain Function In Pre-school Children With Custom Sized MEG

Measurement Of Neuromagnetic Brain Function In Pre-school Children With Custom Sized MEG

Published on: February 19, 2010

Can we measure memes?

Adam McNamara¹

¹Department of Psychology, University of Surrey Surrey, UK.

Frontiers in Evolutionary Neuroscience

|July 2, 2011

Summary

This summary is machine-generated.

Memes, the units of cultural evolution, can be studied in cognitive neuroscience. This paper proposes a framework for measuring internal memes (i-memes) and external memes (e-memes) using neuroimaging.

Keywords:

evolution fMRI functional connectivity meme mirror neurons

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Area of Science:

Cognitive Neuroscience
Cultural Evolution
Neuroimaging

Background:

Memes are central to cultural evolution but often excluded from cognitive neuroscience due to measurement challenges.
Previous research has not adequately defined memes, leading to their conflation with simpler concepts like stimuli or learned associations.

Purpose of the Study:

To propose a framework for studying memes within cognitive neuroscience.
To define memes as internally represented (i-memes) or externally represented (e-memes).
To argue for the feasibility of neuroimaging memes and their evolution.

Main Methods:

Defining memes as internal (neural substrate) or external (environmental) representations.
Proposing the use of advanced neuroimaging techniques.
Focusing on imaging the connectivity profiles of i-memes and tracking their changes over time.

Main Results:

Neuroimaging technology is sufficiently advanced to study the neural substrates of meme initiation and replication.
It is possible to measure changes in i-memes, observing their evolution.
The proposed framework allows for controlled experiments on meme dynamics.

Conclusions:

Memes are measurable entities crucial for understanding cultural evolution.
The proposed i-meme/e-meme distinction and neuroimaging methods enable scientific study.
This research challenges the simplistic view of memes as mere stimuli or learned associations.