Gain versus loss framing in adherence-promoting communication targeting patients with chronic diseases: the

Xiaoquan Zhao1, Melinda M Villagran, Gary L Kreps

  • 1Department of Communication, George Mason University, 4400 University Drive, Fairfax, VA 22033, USA. xzhao3@gmu.edu

Health Communication
|July 13, 2011
PubMed

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