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Experimental Studies of Disclosure Risk, Disclosure Harm, Topic Sensitivity, and Survey Participation.

Mick P Couper¹, Eleanor Singer, Frederick G Conrad

¹Survey Research Center, Institute for Social Research, University of Michigan, P.O. Box 1248, Ann Arbor, MI 48106-1248, U.S.A.

Journal of Official Statistics

|July 19, 2011

Summary

Researchers studied how survey participation is affected by disclosure risks and harms. Explicitly mentioning potential harm significantly impacts response rates, while topic sensitivity is a strong predictor of participation.

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Area of Science:

Social Sciences
Survey Methodology
Risk Communication

Background:

Previous research explored factors influencing survey participation, including disclosure risks.
Understanding participation drivers is crucial for effective data collection and research integrity.

Purpose of the Study:

To investigate how survey topic sensitivity and disclosure risks affect participation.
To examine the impact of explicitly communicating potential harms from disclosure on survey response.

Main Methods:

Two studies were conducted: one using web-based vignettes for expressed willingness and another using mail surveys for actual participation.
Varying levels of information regarding identity/attribute disclosure risk and potential harms were presented to participants.

Main Results:

Under normal conditions, explicit information on disclosure risk did not significantly affect willingness or actual survey participation.
When potential harms resulting from disclosure were explicitly stated, a significant effect on response was observed.
Survey topic sensitivity consistently emerged as a strong predictor for both expressed willingness and actual participation.

Conclusions:

Communicating potential harms, not just disclosure risks, is critical for influencing survey participation.
Survey topic sensitivity remains a key factor in respondent engagement and participation decisions.