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Toward a New Approach to Creating Population-Representative Data for Demographic Research.

Brady T West1, Mick P Couper1, William G Axinn1

  • 1Survey Research Center, Institute for Social Research, University of Michigan, Ann Arbor, MI, USA.

Demography
|December 4, 2024
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Summary
This summary is machine-generated.

Innovative web/mail surveys offer a cost-effective and private method for collecting high-quality demographic data. This study demonstrates their potential for national reproductive health research, replicating key estimates while reducing costs and design complexity.

Keywords:
Mixed-mode data collectionNational web surveyPopulation healthProbability samplingReproductive health

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Area of Science:

  • Demography
  • Public Health
  • Survey Methodology

Background:

  • Web-based data collection is critical for demographic research, offering cost savings and privacy.
  • Researchers need convenient methods yielding high-quality scientific information for national studies.
  • Evaluating innovative mixed-mode approaches is essential for modern survey research.

Purpose of the Study:

  • To evaluate a sequential mixed-mode web/mail data collection for U.S. adults.
  • To assess the representativeness and accuracy of survey estimates compared to a face-to-face survey.
  • To determine the feasibility of reducing design effects and costs.

Main Methods:

  • A national probability sample of U.S. adults (aged 18-49) was surveyed using a web/mail approach (2020-2022).
  • Data focused on reproductive health and family formation, compared with the 2017-2019 National Survey of Family Growth (NSFG).
  • Evaluated sample recruitment, estimate replication, design effects, and cost-efficiency.

Main Results:

  • The web/mail approach successfully recruited a representative sample of U.S. adults aged 18-49.
  • Key survey estimates were replicated, accounting for pandemic and mode effects.
  • Demonstrated potential for reduced sample design effects and lower costs per survey.

Conclusions:

  • Sequential mixed-mode web/mail surveys are a viable, cost-effective alternative for national demographic research.
  • This method can yield high-quality data on sensitive topics like reproductive health.
  • Future research should leverage these methods for efficient, representative data collection.