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Mood and implicit alcohol expectancy processes: predicting alcohol consumption in the laboratory.
Jeffrey D Wardell1, Jennifer P Read, John J Curtin
1Department of Psychology, The State University of New York at Buffalo, 14260, USA. jwardell@buffalo.edu
Implicit positive alcohol expectancies influence drinking behavior, particularly in men. Mood and gender moderate the link between these expectancies and alcohol consumption, suggesting targeted interventions for automatic cognitive processes.
Area of Science:
- Cognitive Psychology
- Neuroscience of Addiction
- Behavioral Science
Background:
- Implicit positive alcohol expectancies (PAEs) are theorized to influence drinking behavior through mood states.
- Existing research lacks experimental examination of mood-mediated PAE effects on observable drinking.
- Alternative models suggest mood may moderate the PAE-drinking association, rather than mediate it.
Purpose of the Study:
- To investigate the role of mood in the relationship between implicit PAE processes and immediate alcohol consumption.
- To test mediation and moderation models of mood effects on alcohol use.
- To examine gender differences in these cognitive-behavioral processes.
Main Methods:
- 146 college students underwent mood induction (positive, negative, neutral).
- Participants completed a computerized PAE reaction time (RT) task.
- Alcohol consumption was measured ad libitum post-task.
Main Results:
- Mood manipulation did not directly affect alcohol consumption.
- Gender and mood condition moderated the association between PAE RT and drinking.
- In males, faster RT to tension reduction PAEs predicted greater alcohol intake during heightened arousal (positive/negative moods).
Conclusions:
- Implicit PAE processes significantly predict immediate alcohol consumption in men, especially under specific mood conditions.
- Biased attention to mood-relevant PAEs (longer RTs) correlates with increased alcohol intake in males.
- Findings emphasize the importance of gender-specific approaches and interventions targeting automatic cognitive processes in alcohol use.
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