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Cool but counterproductive: interactive, Web-based risk communications can backfire

Brian J Zikmund-Fisher1, Mark Dickson, Holly O Witteman

  • 1Department of Health Behavior and Health Education, School of Public Health, University of Michigan, Ann Arbor, MI, United States. bzikmund [at] umich.edu

Journal of Medical Internet Research
|August 27, 2011
PubMed
Summary

Interactive graphics for patient decision aids may hinder understanding and lead to worse outcomes compared to static visuals. Researchers found interactive tools can distract patients, negatively impacting their ability to process risk information effectively.

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