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Who participates in internet-based worksite weight loss programs?

Wen You1, Fabio A Almeida, Jamie M Zoellner

  • 1Virginia Polytechnic Institute and State University, Dept of Agricultural and Applied Economics, Blacksburg, Virginia, USA. wenyou@vt.edu

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Summary

This study assessed the reach of a worksite weight loss program. Findings show higher income, education, and health literacy employees were more likely to participate, highlighting a need for targeted outreach.

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Area of Science:

  • Public Health
  • Health Promotion
  • Occupational Health

Background:

  • Worksite weight loss programs often lack examination of their reach and representativeness.
  • Assessing program reach is crucial for understanding population engagement and equity.

Purpose of the Study:

  • To describe and illustrate a method for assessing the reach and representativeness of an internet-based worksite weight loss program.
  • To evaluate participation patterns in a worksite wellness initiative.

Main Methods:

  • A brief health survey (BHS) was administered to employees across 19 worksites in Southwest Virginia (January 2008 - November 2009).
  • The BHS collected demographic, behavioral, and health information prior to program awareness.
  • Participation rates for the BHS and the subsequent weight loss program were calculated.

Main Results:

  • The brief health survey achieved a 66% participation rate.
  • The internet-based weight loss program had a 30% participation rate.
  • Employees with higher income, education levels, and health literacy were significantly more likely to enroll (p < .01).

Conclusions:

  • Worksite weight loss interventions need to address disparities in participation.
  • Targeted marketing strategies are recommended to engage employees with lower socioeconomic status and health literacy.
  • Future programs should aim for broader and more equitable reach within the workforce.