Semantic component of a cross-modal Stroop-like task

Three experiments showed that the pattern of interference of single-modality Stroop tests also exists cross-modally. Distractors and targets were either pictures or auditory words. In a naming task (Experiment 1), word distractors from the same semantic category as picture targets interfered with picture naming more than did semantically unrelated distractors; the semantic category of picture distractors did not differentially affect word naming. In a categorization task (Experiment 2), this Stroop-like effect was reversed: Picture distractors from the same semantic category as word targets interfered less with word categorization than picture distractors that were semantically unrelated; the semantic category of word distractors did not differentially affect picture categorization. Experiment 3 replicated these effects when each subject performed both tasks; the task, naming or categorizing, determined the pattern of interference between pictures and auditory words. The results thus support the existence of a semantic component of a cross-modal Stroop-like effect.