Related Experiment Video

Updated: May 28, 2026

Errors as a Means of Reducing Impulsive Food Choice
07:07

Errors as a Means of Reducing Impulsive Food Choice

Published on: June 5, 2016

Serving bowl selection biases the amount of food served

Ellen van Kleef1, Mitsuru Shimizu, Brian Wansink

  • 1Marketing and Consumer Behaviour Group, Wageningen University, Wageningen, The Netherlands. ellen.vankleef@wur.nl

Journal of Nutrition Education and Behavior
|October 11, 2011
PubMed
Abstract

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